At 14:30 on May 13, 2021, Deputy General Manager Dai Yuanjun led corporate executives to formally held a brand image design kick-off meeting at the headquarters of Shenzhen CYX Industrial Co., Ltd.
This meeting was presided over by Wei Zhihui, Manager of Product Center Business Unit, aiming to formally launch a new brand strategic plan after communication with the top of the enterprise. CYX Group and Lanyuan Design will reconstruct and redefine the current brand image, and release the new brand image in the next 3 months, closely following technology and fashion to shape a popular brand, for planning the long-term development of the group.
The site of the brand image kick-off meeting (pictured)
In the first session of the meeting, Mr. Dai Yuanjun, the deputy general manager, elaborated on the requirements and expectations for the brand image. First of all, the brand image must be able to show the values of the company, be able to help all members of the company form their ideological standards, and clarify what should be done. Second, enterprise VI must let all employees agree from the bottom of their hearts. As an example, Mr. Dai said, “The employees of some of the top companies, even when they are off work and on vacation, will take the initiative to wear uniforms logo printed to demonstrate their identity with the company. Third, the brand identity must be accurately created according to CYX's own positioning. As a R&D and production enterprise of intelligent electronic products, it must possess the basic spirit of manufacturing: pragmatic, rigorous and persevering.
Dai Yuanjun, Deputy General Manager (pictured first from the left)
In the second session of the conference, Wu Haotian, the founder and design director of Shenzhen Lanyuan Design Consulting Co., Ltd., shared his corporate brand image design concepts and cases. Wu Haotian has won many domestic design awards and has designed the brand image for dozens of well-known domestic enterprises, including Arowana, China Tourism Group, and Dongfeng Yulon.
Wu Haotian, founder and design director of Shenzhen Lanyuan Design Consulting Co., Ltd.
After the sharing, everyone actively discussed and shared their views and suggestions. Huang Yan, Director of Supply Chain, raised the issue of how to manage the corporate brand and product brand in the future. Ma Yanfeng, director of the display business department, pointed out that the corporate brand is a big tree, and good management of the corporate brand contributes to the reputation of the industry; only if the big tree is taken good care, the sub-brands can bear fruit. Wang Qihua, director of the MINI PC business department, proposed that each product line needs to reserve enough product brands, can not to be positioned low-end, and there must be brand premium. Yu Yingfa, director of the notebook business department, proposed that whether the corporate name and brand name are unified requires carefully consideration.
The brand image design kick-off meeting ended successfully at 15:30 on May 13, and the executives reached a consensus on the group's brand image and product brand image strategic planning. Since its establishment in 2013, CYX Group has been committed to the development of the international electronic market and strives to grow into a world-renowned brand. This brand image upgrade is an integral part of our group philosophy. We hope customers and friends will continue to pay attention to CYX Group, enhance communication, cooperate win-win, and make the world better because of our existence.
